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The
2002-born Spamjadoo, which claims to offer a one-of-its-kind spam
elimination mechanism, counts among its clients the Reserve Bank of
India (Mysore), JK Cement, MTNL Mumbai and Delhi, and Spectranet
Delhi. Its founder, Dr Ajay Data, is a strong proponent of the power
of Indian product firms.
“Corporate clients have become extremely price-sensitive today,
especially in light of the events following the global meltdown.
From the perspective of a small Indian firm, paying dollars for a
foreign software not only eats into its resources; exchange rate
instabilities also cause delays and hassles in updates and
maintenance.”
He adds, “We’ve worked with clients who want to switch over from
Trend Micro, Cloudmark and McAfee to our solution on grounds of
performance and costs. In addition, during the last few months,
we’ve seen inquiries jump between 10-15% and it is possible this is
linked to the cost cutting wave in India and abroad.”
Spamjadoo is adopting a two-pronged strategy to capture a
significant share of the $20 billion global anti-spam market. It is
relying on a competitive pricing strategy (with a hosted license fee
of about Rs 200 a month) and deals with companies such as HCL, Wipro
and IBM (currently in the pipeline) to reach out to a wide range of
corporates through their portfolio offerings. Spamjadoo is also
revamping its website to reach out to more international clients. It
currently earns about Rs 2 crores in overseas revenues a year. |
